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Concept.png Astroturfing Rdf-entity.pngRdf-icon.png
Rolling out of fake grassroots movements
Astroturf and manipulation of media messages
TEDx University of Nevada

Astroturfing is a method of selling a message, organization or agenda. It is to make others (experts, politicians, the public in general or any targeted group) believe that for the promoted goal exists support by, for example: a larger number of interested individuals or experts in their respective fields. The same tactic is used to deny a message that is unwanted. It may or may not have developed in the field of advertising, but it can serve as a tool to anyone with enough founding to get their own message across (smaller agendas with the help of social media and sock puppet accounts will not even cost much).

Astroturf in a nutshell, according to Sharyl Attkisson, is: "to try to convince you there’s widespread support for or against an agenda when there’s not."[1] Identifying which is an original viewpoint and what is not can get difficult when there is to much interference involved.


An appropriate example for astroturfing in science is the effort to push for the acceptance of Water/Fluoridation in the early 20th century, for which the Kettering Laboratory, the University of Rochester and the Mellon Institute were instrumental to deliver the message that fluoridation does have health benefits and no risks.

Foundation funding

Full article: Foundation funding

While not as direct as building up an organization that serves to specifically promote a standpoint, foundation funding can in a way have a similar effect on a grander scale over a longer period of time.


An example for a foundation that offers funding to help to create movements or public support that would otherwise may not be as substantial or noticable is the Open Society Foundation.


An example

Page nameDescription
Center for Medicine in the Public Interest


An official example

Best for Britain