Confirmation bias

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Concept.png Confirmation bias 
Confirmation bias on search engines.png
The preference people have to avoid cognitive dissonance by homing in on information which meets their expectations

Confirmation bias is a bias which reflects the cognitive dissonance inherent in unexpected ideas. People tend to be more likely to take on board evidence of things they already believe than to accept things which challenge their current worldview and so necessitate a re-think.


This psychological phenomenon is of great importance in successfully controlling the narrative.


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