Sheila Lirio Marcelo

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Person.png Sheila Lirio Marcelo   TwitterRdf-entity.pngRdf-icon.png
(businesswoman)
Sheila Lirio Marcelo.jpg
Born1970
Philippines
NationalityUS
Alma materMount Holyoke College, Harvard University
Member ofCouncil on Foreign Relations/Members 2, Marshall Memorial Fellowship, Marshall Memorial Fellowship/2011, WEF/Young Global Leaders/2011

Sheila Lirio Marcelo is a Filipino-American businesswoman. She is the Co-Founder and CEO of Proof of Learn, a Web3 education platform.[1] Prior to Proof of Learn, she founded Care.com, an online marketplace for childcare, senior care, special needs care, tutoring, pet care, and housekeeping where she served as CEO and chairwoman.[2]

She did the Marshall Memorial Fellowship, a training program by the CIA-close German Marshall Fund. She is a member of the Council on Foreign Relations.

She was selected a Young Global Leader by the World Economic Forum in 2011.

Biography

Marcelo was born and raised in the Philippines, growing up in a family that was involved in a number of businesses from coconut mills to mango and banana plantations to transportation and coal production.[3] Part of her early childhood was spent in Houston with her five siblings.[4] When Marcelo was 11, she attended Brent International School in Baguio.

She graduated magna cum laude from Mt. Holyoke College with a degree in economics and received M.B.A. and J.D. degrees, with honors and the Dean's Award from Harvard University.[5][6]

Prior to founding Care.com, she served as a consultant at Monitor Company,[7] Pyramid Research and Putnam, Hayes & Bartlett,[8] a teaching fellow at Harvard Business School,[9] and entrepreneur-in-resident in the Boston office of Matrix Partners.[10]

Care.com

Marcelo's initial care challenge came after she had her first child, Ryan.[11] She was a college student and immigrant, and didn't have family nearby as a support system.[12] While helping care for her second baby boy, her father suffered a heart attack and she struggled to find care for him, as well as child care for her two sons.[13]

Between October 2006 and the end of 2012, Care.com received $111 million in funding from investors including Matrix Partners,[14][15] Trinity Ventures,[16][17] New Enterprise Associates,[18] USAA,[19] and Institutional Venture Partners (IVP).[20] Immediately prior to founding Care.com Marcelo was an Entrepreneur in residence at Matrix Partners, where she met with the founders of Sittercity.com and another website for finding caregivers, to discuss a potential investment and bringing Marcelo in as CEO.[21] Matrix Partners did not invest in either firm and, months later, Marcelo founded Care.com and received $3.5 million in funding from Matrix Partners, with Reid Hoffman, co-founder of LinkedIn also participating in that round.[14]

The company went public January 24, 2014.[22] From its founding in 2006 through August 2012, Care.com had raised more than $111 million in venture capital from investors, including LinkedIn founder Reid Hoffman.[23] In August 2019, Care.com announced that Marcelo would transition from CEO to executive chairwoman.[24] In December 2019, Care.com was acquired by IAC for $500 million and is no longer publicly traded.[25][26]

She currently lives in Weston, Massachusetts with her husband and two sons.[27][28]


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References

  1. ↑ https://www.coindesk.com/business/2022/01/13/learn-to-earn-platform-proof-of-learn-raises-15m-round-led-by-new-enterprise/
  2. ↑ Susan Caminiti, "Online Marketplace Helps Million Find Family Care," CNBC.com, June 3, 2014
  3. ↑ Susan Chaityn Lebovits, "Tapping Web of caregivers," The Boston Globe, December 9, 2007.
  4. ↑ Susan Chaityn Lebovits, "Tapping Web of caregivers," The Boston Globe, December 9, 2007.
  5. ↑ Sheila Lirio Marcelo biography, World Economic Forum.
  6. ↑ "Weston resident named Henry Crown Fellow," WickedLocal, April 2, 2012.
  7. ↑ https://web.archive.org/web/20131213224852/http://www.thenextwomen.com/2013/02/05/sheila-marcelo-founder-ceo-carecom-raising-111m
  8. ↑ Allison Rubin, "Girl Scouts of Eastern Massachusetts Honors Sheila Lirio Marcelo as a Leading Woman," WestonPatch, September 16, 2013.
  9. ↑ https://web.archive.org/web/20131213224852/http://www.thenextwomen.com/2013/02/05/sheila-marcelo-founder-ceo-carecom-raising-111m
  10. ↑ "40 under 40: Sheila Lirio Marcelo," Boston Business Journal, October 5, 2009.
  11. ↑ https://web.archive.org/web/20131213224852/http://www.thenextwomen.com/2013/02/05/sheila-marcelo-founder-ceo-carecom-raising-111m
  12. ↑ https://web.archive.org/web/20131213224852/http://www.thenextwomen.com/2013/02/05/sheila-marcelo-founder-ceo-carecom-raising-111m
  13. ↑ Susan Chaityn Lebovits, "Tapping Web of caregivers," The Boston Globe, December 9, 2007.
  14. ↑ a b Om Malik, "Reid Hoffman invests in Care.com," GigaOm, July 30, 2007.
  15. ↑ Matt Marshall, "Caring.com, a site for caregivers, to launch this week," VentureBeat, September 20, 2007.
  16. ↑ James M. Connolly, "Care.com raises $25 million with insurer USAA as corporate VC," Boston Business Journal, October 12, 2011.
  17. ↑ "Care.com, Inc. Obtains $9,999,900 New Financing Round," Xconomy.com.
  18. ↑ Leena Rao, "Care.com Raises $20 Million To Connect You To Nannies, Babysitters And Caregivers," TechCrunch, October 12, 2010.
  19. ↑ http://www.bizjournals.com/boston/news/2011/10/12/carecom-raises-25-million.html
  20. ↑ https://web.archive.org/web/20140105025047/http://www.businessweek.com/news/2012-08-07/care-dot-com-raises-50-million-in-fifth-round-of-vc-funding
  21. ↑ https://www.boston.com/business/technology/articles/2009/11/22/websites_rivalry_provides_lessons_in_sharing_or_not_sharing_strategic_secrets/
  22. ↑ Jordan Graham, "Experts: Care.com IPO shows Boston’s Web savvy," Boston Herald, January 24, 2014.
  23. ↑ https://web.archive.org/web/20131213024653/http://boston.citybizlist.com/article/citybizlist-interviews-sheila-marcelo-ceo-carecom
  24. ↑ "[1]," Care.com press release, August 6, 2019.
  25. ↑ "[2]," IAC press release, December 20, 2019.
  26. ↑ https://www.bizjournals.com/boston/news/2019/12/20/care-com-acquired-for-500m-new-ceo-appointed.html
  27. ↑ Zach Davis, "13 Questions with Care.com CEO Sheila Marcelo," Tech Cocktail, August 17, 2012.
  28. ↑ [3], Interview with Sheila.


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