| Lord Gould of Brookwood |
(political adviser, pollster)
|Born||30 March 1950|
|Died||6 November 2011 (Age 61)|
Royal Marsden Hospital
|Alma mater||London School of Economics|
Involved in 'modernising' the party's image, Gould was particularly connected with Tony Blair and New Labour. The Daily Telegraph said Gould’s expertise and influence “was his replacement of crude opinion polling with American-style political focus groups”.
- Price, Lance (7 November 2011). "Lord Gould of Brookwood obituary". The Guardian. London. Retrieved 8 November 2011.Page Module:Citation/CS1/styles.css must have content model "Sanitized CSS" for TemplateStyles (current model is "plain text").
- The Sunday Times Magazine, The Sunday Times, 18 December 2011, page 64
- "Labour peer Philip Gould has died aged 61", BBC News, 7 November 2011.
- "Labour pollster and strategist Philip Gould dies"
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