Difference between revisions of "Liliana Gil"

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|description=PR executive doing multicultural marketing for [[Big Pharma]]. Commentator on [[Fox News]] and [[CNN]]. Developed AI program to "help inform [[nudging|behavioral insights]]" during COVID-19.
 
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'''Liliana "Lili" Gil Valletta''' is the co-founder and CEO of the market research tech-firm CulturIntel and the cultural [[marketing]] agency CIEN+, targeting Latinos mostly on behalf of [[Big Pharma]]. She is also a regular television commentator seen on [[Fox News Channel]], Fox Business Network, and [[CNN|CNN en Español]].
  
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She was selected a [[WEF/Young Global Leaders 2011|Young Global Leader]] by the [[World Economic Forum]] in 2011.
  
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Valletta developed the CulturIntel COVID-19 People IMPACTmeter "which brings real-time and agile insights to understand the impact of [[COVID-19]] on people’s mindsets, attitudes, and everyday lives". <ref>https://www.facebook.com/YoungGlobalLeaders/posts/ygl-liliana-gil-valletta-ceo-of-cien-has-developed-the-culturintel-covid-19-peop/3410953905600932/</ref> During the event, it kept "a pulse on their evolving behaviors and mindset as we face a "new normal" and "applied our algorithm to help inform [[nudging|behavioral insights]] and shifts in needs for [[healthcare]], mental health, finances, and more."<ref>https://www.covidimpactmeter.com/</ref>
  
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==Education and career==
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Originally from [[Bogota]], [[Colombia]], Liliana Gil immigrated to the [[United States]] as a teenager. She attended [[Southwestern Adventist University]], earning a Bachelor’s in Business, as well as an MBA from the [[University of Colorado]].<ref>http://newlatina.net/liliana-gil/</ref> As a Young Global Leader selected by the World Economic Forum, she also completed the WEF exclusive Global Leadership and Public Policy Executive Program at The [[Harvard Kennedy School]].
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Valletta spent most of her career at [[Johnson & Johnson]] where she held positions including the global marketing services director, co-founded the company's Hispanic employee business resource group The Hispanic Organization for Leadership and Achievement (HOLA), and launched “Proyecto MAS2”, a pioneering initiative to quantify the business case for doing multicultural marketing and bring increased visibility to the Hispanic segment of the company's customer base, particularly within the [[Big Pharma|pharmaceutical sector]].<ref>http://business.site.swau.edu/home/alumni</ref><ref>http://www.latinvision.com/conferencia/tvupfrontespanol/bios.asp#liliana0 </ref>
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In [[2010]], with business partner Enrique Arbelaez, Valletta co-founded XL Alliance and rebranded to CIEN+ in 2016. The company is a cultural intelligence firm offering data-analytics, business strategy, and cross-cultural marketing primarily serving Fortune 500 Clients like [[Google]], [[Johnson & Johnson]], [[Prudentia]], [[Nestlé]], Merck, [[UnitedHealth Group]], among others.<ref>http://www.latintrends.com/meet-the-trendsetters-liliana-gil/</ref>
  
 
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Latest revision as of 10:46, 19 March 2022

Person.png Liliana Gil   WebsiteRdf-entity.pngRdf-icon.png
(journalist)
Liliana Gil Valletta.jpg
BornBogota, Colombia
NationalityUS
Alma materSouthwestern Adventist University, University of Colorado, and The John F. Kennedy School of Government
SpouseChris Valletta
Member ofWEF/Young Global Leaders/2011
PR executive doing multicultural marketing for Big Pharma. Commentator on Fox News and CNN. Developed AI program to "help inform behavioral insights" during COVID-19.

Employment.png Commentator

Dates unknown
EmployerFox News

Employment.png Commentator

Dates unknown
EmployerCNN en Español

Liliana "Lili" Gil Valletta is the co-founder and CEO of the market research tech-firm CulturIntel and the cultural marketing agency CIEN+, targeting Latinos mostly on behalf of Big Pharma. She is also a regular television commentator seen on Fox News Channel, Fox Business Network, and CNN en Español.

She was selected a Young Global Leader by the World Economic Forum in 2011.

Valletta developed the CulturIntel COVID-19 People IMPACTmeter "which brings real-time and agile insights to understand the impact of COVID-19 on people’s mindsets, attitudes, and everyday lives". [1] During the event, it kept "a pulse on their evolving behaviors and mindset as we face a "new normal" and "applied our algorithm to help inform behavioral insights and shifts in needs for healthcare, mental health, finances, and more."[2]

Education and career

Originally from Bogota, Colombia, Liliana Gil immigrated to the United States as a teenager. She attended Southwestern Adventist University, earning a Bachelor’s in Business, as well as an MBA from the University of Colorado.[3] As a Young Global Leader selected by the World Economic Forum, she also completed the WEF exclusive Global Leadership and Public Policy Executive Program at The Harvard Kennedy School.

Valletta spent most of her career at Johnson & Johnson where she held positions including the global marketing services director, co-founded the company's Hispanic employee business resource group The Hispanic Organization for Leadership and Achievement (HOLA), and launched “Proyecto MAS2”, a pioneering initiative to quantify the business case for doing multicultural marketing and bring increased visibility to the Hispanic segment of the company's customer base, particularly within the pharmaceutical sector.[4][5]

In 2010, with business partner Enrique Arbelaez, Valletta co-founded XL Alliance and rebranded to CIEN+ in 2016. The company is a cultural intelligence firm offering data-analytics, business strategy, and cross-cultural marketing primarily serving Fortune 500 Clients like Google, Johnson & Johnson, Prudentia, Nestlé, Merck, UnitedHealth Group, among others.[6]


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References


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