Advertising

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Concept.png Advertising 
(propagandaPowerbase SourcewatchRdf-entity.pngRdf-icon.png
Advertising.jpg
Interest of• Adbusters
• Edward Bernays

Advertising is used by corporations to try to increase or create people's desire to purchase their products

Subvertising

Full article: Subvertising

Subverted advertising, a.k.a. subvertising, is advertising which has been subtly changed so as to preserve the form of the original advert, but which modifies (generally reversis) is function. Illegal in many jurisdictions, it is usually carried out covertly.

Scale

In 2015, the world spent an estimate of US$590 billion on advertising.[citation needed]

 

Related Quotation

PageQuoteAuthorDate
Robert McChesney“By three months old, 40 percent of infants watch screen media regularly; by two years, 90 percent do. By her third birthday, the average American child recognizes one hundred brand logos. The typical child is exposed to forty thousand screen ads per year. Children know the names of more branded characters than of real animals. By her tenth birthday, the average American child knows three hundred to four hundred brands. Research shows over and over that preschoolers will overwhelmingly think advertised products, branded products, are superior even when the actual contents are identical.”Robert McChesney
Robert W. McChesney
2013

 

Related Document

TitleTypePublication dateAuthor(s)Description
File:Propaganda.pdfbook1928Edward BernaysA seminal work on the systematic manipulation of public opinion.


References