Advertising

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Concept.png Advertising 
(propagandaPowerbase SourcewatchRdf-icon.png
Advertising.jpg
Interest ofEdward Bernays

Advertising is used by corporations to try to increase or create people's desire to purchase their products

Subvertising

Full article: Stub class article Subvertising

Subvertising is the alteration (generally the reversal) of the semantic purpose of advertising, generally by simple changes that retain the outer appearance.

Scale

In 2015, the world spent an estimate of US$590 billion on advertising.[citation needed]

 

Related Document

TitleTypePublication dateAuthor(s)Description
File:Propaganda.pdfbook1928Edward BernaysA seminal work on the systematic manipulation of public opinion.


References