Subvertising

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Concept.png Subvertising 
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Subvertising.jpg
A subvertisement of an advertisement of the UK Army

Subvertising is the subversion of advertising. The aim is to make small, subtle changes to a billboard which make big changes to its effect. The two main methods are addition of a word, phrase, logo etc e.g. by spray can, or the replacement of an advert by an alternative but similar one.

Methods

The Billboard Liberation Front[1] has written that "a can of spray paint, a blithe spirit, and a balmy night are all your really need" but published a guide about target selection, planning, tactics, personnel and publicity.[2]

"War on Terror"

Full article: Rated 4/5 “War on Terror”

The "War on Terror" is a target of subvertising.

Subvertising lifes better with pictures.jpg
Subvertising shiny isnt it.jpg


References