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Group.png Balenciaga  
(Corporation, Fashion industryFacebook Instagram WebsiteRdf-entity.pngRdf-icon.png
FounderCristóbal Balenciaga
HeadquartersParis, France
Fashion company which hit the headlines in November 2022 for hidden references to child abuse in its ads.

Balenciaga is a Spanish luxury fashion house currently owned by the French corporation Kering.[1][2]


In November 2022, an advertising campaign posted on Balenciaga's Instagram account featured children holding teddy bears dressed in bondage and BDSM gear. The ads contained several hidden references to child abuse.[3] After the references were discovered by independent journalists and even corporate media, the ads were deleted and an apology was made.[4]

Gabriele Galimberti, the photographer, in reply to criticism and hate messages he received in the aftermath, wrote on his Instagram:[5][6]

"I was not entitled in whatsoever manner to neither chose the products, nor the models, nor the combination of the same.

As a photographer, I was only and solely requested to lit the given scene, and take the shots according to my signature style.

As usual for a commercial shooting, the direction of the campaign and the choice of the objects displayed are not in the hands of the photographer."


Streamer Brittany Ventis video on TikTok talking about the scandal got over 3 million views.[7]

A lot of dark symbology and innuendo was found on the social media accounts of people that are connected to the company.[8][9][10][11]